ACTIVE Values

Active Prospects launches their new ACTIVE Values.

Our values underpin everything we – as an organisation – do. We believe that by living out the values, we will make a difference and help the people we support to lead aspiring lives.

Following a challenging few years for social care, we decided to refresh our values to reflect the changing times. Our review was led by a working group chaired by the CEO, which comprised a cross-section of staff from across the organisation, including support workers, service managers and head office staff.  

They came up with some suggested new values, which staff and people we support were able to comment on at an all staff zoom meeting.

The new values are:

Aspiring – We are ambitious for our people and ourselves
Caring – We care about people and their wellbeing, acting with kindness and empathy
Trusting – We act with integrity, and are open, honest and transparent
Inclusive – We actively promote equity, diversity and inclusion in all we do
Vocal – We amplify the rights of people to have a good life with equitable health and wellbeing outcomes
Ethical – We work with integrity, uphold good governance principles and act sustainably

We spoke to some of our staff and people we support, to find out what the values mean to them

Active Prospects shortlisted for national social enterprise award
Active Prospects shortlisted for national social enterprise award

We’re pleased to share that Active Prospects has been shortlisted for Public Services Social Enterprise of the Year

Maria Mills shares her call for sustainable social care funding in Care Talk
Maria Mills shares her call for sustainable social care funding in Care Talk

Maria Mills, Chief Executive of Active Prospects, has shared her priorities for the future of adult social care

Active Prospects ranked second in UK’s Best Workplaces for Women™ 2026
Active Prospects ranked second in UK’s Best Workplaces for Women™ 2026

We are incredibly proud to announce that Active Prospects has been ranked second in the UK’s Best Workplaces